Getting first sale is JOY! But Why I cant Find drop shipping business opportunities?
Selling online is all about “Showing the perfect product to the perfect audience”.
Most of the newbies don’t understand what is the perfect product or the perfect audience. Most of them think their favorite product is going to be a HIT. No, it doesn’t happen that way.
What is the perfect Product?
The perfect product is the most useful product to the customer.
Do you think A Golf lover is going to buy a Table tennis equipment worth 110$?
Answer is NO. A Golf lover doesn’t see any usefulness of purchasing table tennis equipment. So why would he spend money on something that won’t give any use?
Below are some psychological factors that are applicable to the customers at the time of purchasing.
Can the product solve the problem?
Eg -Gamer who is suffering from back pain due to prolonged sitting hours.
You can try this product that can help to solve his problem.
Product which can make customer happy or give pleasure
Eg-Product that make a customer happy and make say WOW or saying that I NEED IT. Like Jewelries. Most of the ladies love to follow new trends and it makes them happy.
Product that introduce fear or uncertainty.
Ex-Below bracelet is for awareness for Diabetics. Everyone is fear about Diabetics and It reminds the same.
What Is the Perfect Audience?
We should show our product to the people who really want it or really like it.
Ex- If you promote Spider man phone cover on Yoga Facebook page. That doesn’t provide the perfect audience for the spider man phone cover. You should look for an audience who loves Spiderman and passionate about Spiderman.
A passionate audience is willing to pay whatever the price if you bring the correct product to them. They are hungry about their passion.
How can I find Perfect Product or Audience?
Do your research about your niche. Look for the better answers on below points
What are 5 demographic factors of your clients?
What are 5 psychographic factors of your clients?
Whose opinion do they value the most?
What is the core problem that they need to overcome?
I know above list make you crazy but it’s a GOLDEN list that makes you a successful advertiser. But, how to do the research? Use the social media and niche related forums. This research will make you understand about the niche and products. Use the below tools for the research
“Market will tell you what it needs and you have to provide that same product or service”
Most of the newbies are selecting the product according to their personal opinion and experience. But market won’t respect your opinion or idea in this business. You have to shift that mind set to market mind set.
Try to understand the market and keep testing products.
I will show an example on how to do a product research successfully.
Product Research Tool
There are many product research tools out there.What those tools can provide data on hot selling products on the internet. Those tools can save lots of your time and energy.Otherwise, manual work can take hours to identify the hot selling products.
My recommendation goes to Pexda. It’s another great product research tool.It will pull all the hot selling products ,Sales page,Facebook targeting,Geography of sales etc..That will really help for beginners.
Eg- Tennis Trainer
Sales Analyzer –
Manual Product Research
This is a random Niche that I’m going to show you. I’m not in the ‘dog’ niche.I just research on qurora regarding dog niche. I found the pain points related to dog lovers.
Let me show you someone who came up with a solution.Solution is providing with warm cloths to the dog as I highlighted in yellow.
Now let’s look for some products in Aliexpress that are related to solution.
Looks like the product is bringing good sales. It has 5226 orders and 10070 feedback. But let’s look at product reviews
Now let’s do more market research about the product. I have to know if it is proven that anybody is interested on this Dog winter Jacket. And what’s the social signal about the product.Lets research on Face Book and Instagram about the product.
Facebook and Instagram proves that this Dog winter jacket has good engagement and those platforms are a better place to promote the product.
Let’s see what google says about the dog winter jacket?
Google keyword planner data shows that it has 1300 monthly search volume and it’s a high competition keyword. That means more advertisers advertise the product on google and monthly 1300 people are searching for this product. Also above screen shot proves that this product is a seasonal product. It has high demand on end of the year season.
What about YouTube?
YouTube also proves that people have interest regarding the same product. They love to watch product related videos.
I think we found the Perfect product and we understood the product.Next is, where can I find Perfect Audience to promote the product?
Good thing is that I don’t want to do anymore research about the audience. The above product research shows where the passionate audience is hanging around.
We can advertise the product on:-
-Facebook -Run Paid ad campaign on targeting Dogs lovers
-YouTube -make a video and put your store link on description
-Qurora -Answer the questions and provide your link there
-Product SEO –Rank your product page on Google
Above method is proven and is one of the simple methods to me. I have achieved great success around this method. What I do is trying to be creative with advertising and I hope to provide an article on creative tips.
If you are struggling with the first sale why don’t you try this? Also your feedback is always welcome.
Did you make Drop Shipping Business plan including Free Traffic Strategy?
You can easily set up your online store within one week. What about TRAFFIC? To How much budget do you need for advertising?
Traffic can be organic or paid. But if you are thinking about building a brand name it’s better to consider long-term strategy.
Why you need more traffic sources when you have Facebook with you? How can you assure that Facebook won’t increase chargers? Don’t you think when they change algorithm it can effect your advertising campaign?
Don’t stick to limited traffic sources.That is DANGEROUS!!!
Example-In 5 years time Facebook change their pricing and algorithm many times and it affects many online marketers badly.
If you are a newbie to the industry I think you are LUCKY! Because you don’t want to go back and Start with solid marketing strategy. Start Now. Use both organic and paid resources to branding your store.
Let’s see how I can help you with your drop shipping Business plan. I will show you what the tools that you can use for free traffic sources.
REMEMBER successful marketing strategy won’t easy as running a Facebook ad campaign. It will take time. But later stage you will find the golden system that you will make money without paid ads.
Let’s see what the GOLDEN TOOLS are.
What is product SEO (Search Engine Optimization)? It’s all about ranking your product on Google search engine. If you can bring your product 1st page of the search page that can send you thousands of traffic to your site daily. and it’s a FREE TRAFFIC !!!
For this I suggest you learn a bit about keyword research by using planner. Look for low competition long tail keywords in your product. When you get them write product description with that keyword and make a title with the main keyword.
BEST+Product+Year II Online Shop – Use this format to make product title
After the update all the product you can submit your website to Google Index.
Over the time when you get website visit by campaigns your store will get better ranking on Google. I recommend learning more about SEO.Kindly Read below blogs for better SEO knowledge
This is good way to bring free traffic to your site. Create nice article about your niche. Make sure that you try to give good content to reader. Remember “Content Is King”. Also in your blog add some of your products that reader can attract.
Use your product research websites and select most niche related products. Go to forums related to your niche and start answer members questions and same time you can tell them to visit your blog for more information. Once they visit your blog they can see your products as well. You can join Qurora and Yahoo answer for promoting your blog.
Blogging is good way of making free traffic but it’s all about content marketing. Make sure you adding value to reader.
Face book bit complicated but most successful marketing tool for shopify drop shipping. It can bring paid traffic and free traffic as well.I recommend in your drop shipping business plan reserve some money for Facebook advertising.
If you are using paid ad campaign I suggest you to watch about how to do facebook ad campaign also read social media examiner blogs. Because lack of knowledge about face book ads can cost you lots of money without single sale.
Its very important know how to do laser targeting in your paid ad campaign. Your ad should reach correct audience who passionate about your product. Watch Ben Malol laser targeting tactics.
Again Face book can help you to get free traffic via face book page. You can grow your face book page day by day by interesting updates. Once you have good audience you can easily convert them to website traffic. Check trending facebooks ads in 2017.
Tip: When you run paid campaign your ad will get lots of likes. Invite them to like your page as well. That will help you to grow your page faster. Is it headache to post something every day? You can use FP Traffic for daily updates. FP traffic will help you to find viral posts, videos and schedule them effectively.
This is social network can share photo and videos by smart phone. You will find people who has thousands of followers in their Instagram accounts.
With Instagram you can start influencer marketing for products. Try to look people has Instagram followers who are in same niche. Send them message and ask them update your product on their account for a day or two. For this kind of shout out they will charge you depend on how many followers they have. But do not spend more than 50$ per instagram on shout.
Instagram is platform young generation like to hang around. Specially if you have product related to fashion, it’s better to try instagram shout out.
Instagram shout outs are very powerful and effective. You can have good sales if you do effective shout out. Look for a account who has real followers (go to updates and check how many likes they got, If it has very good engagements and like it can be real followers) and make sure to update high quality product photos or video.
Next thing is try to grow your own instagram page. Do not use bots, make sure to get real followers. This will bring you massive organic future sales.
This is very effective paid marketing tool. Google will show your product who are looking for it by typing on Google search bar. Or else I can say your product will show you people who want to buy the same.
For this you need to open Google adwords account and you can use keyword planner to find most suitable keyword for your products.
This platform is place for people who are looking for new ideas and share them.If you hang around with pinterest you will find thousand of ideas in front of you. This is still free marketing tool. What you have to do is open pinterest account in your niche and add information and ideas related to the niche.
Make sure to others boards and they will do the same, Keep doing it for some time and you will find your pinterest account is growing fast.
Pinterest is most growing content sharing platform and you better learn this tool for free traffic.
This is an American social news aggregation and very active forum. You will find lots of niches in there. But they do not allow you to post your links.
Use your content marketing on reddit add value to members, later you can bring their organic traffic to your website.
If you are not writer, try to look for a reddit publisher on fiverr.com .
Google plus is very good place for content marketing and shares. People use social networking while their using Google operating system.
Google plus is very good blogging platform as well. You can promote your blog and get free traffic via Google plus.
This is question and answered site.Since 2009 qurora has millions of members. Find your niche there and update your profile according to your skill or niche. Whenever someone ask a question related to same niche you can answer it.
Same way you can promote your products while your solving their problems. But make sure add good content and keep the reader happy and promote your products. Otherwise they won’t allow you to post the links.
Qurora is best place to market research as well. You will get peoples pain points and ideas as well.
There are thousands of face book groups related to different niches. This groups are more powerful than face book pages. They talk about issues, new products, events etc…
Find your niche related face book groups and try to solve their problems. By solving their problems those audience will respect you and trust you. After that you can introduce your online store to them.
YouTube is second largest search engine of the planet. People are looking products, services how to solve their problems.Keep Your drop shipping business plan creatively.
You can make videos related to your products and upload them in YouTube with your online store link. Once your channel gets more subscribers you will have more free traffic.
Try to make good quality videos like product reviews and upload them in your channel. Better content can bring more traffic.
If you are not a video guy, you can do influence marketing. Find you tubers in your niche and contact them by asking for help you to promote your product. Then send your product to them to do video. You can pay them for video or you can give them sales commissions.
However, you make your drop shipping business plan it can take the time to build free traffic.But do not give up.The Later stage you can enjoy you Golden Time with your online store.