Why don’t I get my first sale?
Getting first sale is JOY ! But Why I cant Find drop shipping business opportunities?
Selling online is all about “Showing the perfect product to the perfect audience”.
Most of the newbies don’t understand what is the perfect product or the perfect audience. Most of them think their favorite product is going to be a HIT. No, it doesn’t happen that way.
What is the perfect Product?
Perfect product is the most useful product to the customer.
Do you think A Golf lover is going to buy a Table tennis equipment worth 110$?
Answer is NO. A Golf lover doesn’t see any usefulness of purchasing table tennis equipment. So why would he spend money on something that won’t give any use?
Below are some psychological factors that are applicable to the customers at the time of purchasing.
- Can the product solve the problem?
Eg -Gamer who is suffering from back pain due to prolonged sitting hours.
You can try this product that can help to solve his problem.
- Product which can make customer happy or give pleasure
Eg-Product that make a customer happy and make say WOW or saying that I NEED IT. Like Jewelries. Most of the ladies love to follow new trends and it makes them happy.
- Product that introduce fear or uncertainty.
Ex-Below bracelet is for awareness for Diabetics. Everyone is fear about Diabetics and It reminds the same.
What Is the Perfect Audience?
We should show our product to the people who really want it or really like it.
Ex- If you promote Spider man phone cover on Yoga Facebook page. That doesn’t provide the perfect audience for the spider man phone cover. You should look for an audience who loves Spiderman and passionate about Spiderman.
Passionate audience is willing to pay whatever the price, if you bring the correct product to them. They are hungry about their passion.
How can I find Perfect Product or Audience?
Do your research about your niche. Look for the better answers on below points
- What are 5 demographic factors of your clients?
- What are 5 psychographic factors of your clients?
- Whose opinion do they value the most?
- What is the core problem that they need to overcome?
I know above list make you crazy but it’s a GOLDEN list that makes you a successful advertiser. But, how to do the research? Use the social media and niche related forums. This research will make you understand about the niche and products. Use the below tools for the research
-Niche related Blogs
Remember- Try to supply what the market need.
“Market will tell you what it needs and you have to provide that same product or service”
Most of the newbies are selecting the product according to their personal opinion and experience. But market won’t respect your opinion or idea in this business. You have to shift that mind set to market mind set.
Try to understand the market and keep testing products.
I will show an example on how to do a product research successfully.
This is a random Niche that I’m going to show you. I’m not in the ‘dog’ niche.I just research on qurora regarding dog niche. I found the pain points related to dog lovers.
Let me show you someone who came up with a solution.Solution is providing with warm cloths to the dog as I highlighted in yellow.
Now let’s look for some products in Aliexpress that are related to solution.
Looks like the product is bringing good sales. It has 5226 orders and 10070 feedback. But let’s look at product reviews
Now let’s do more market research about the product. I have to know if it is proven that anybody is interested on this Dog winter Jacket. And what’s the social signal about the product.Lets research on Face Book and Instagram about the product.
Facebook and Instagram proves that this Dog winter jacket has good engagement and those platforms are a better place to promote the product.
Let’s see what google says about the dog winter jacket?
Google keyword planner data shows that it has 1300 monthly search volume and it’s a high competition keyword. That means more advertisers advertise the product on google and monthly 1300 people are searching for this product. Also above screen shot proves that this product is a seasonal product. It has high demand on end of the year season.
What about YouTube?
YouTube also proves that people have interest regarding the same product. They love to watch product related videos.
I think we found the Perfect product and we understood the product.Next is, where can I find Perfect Audience to promote the product?
Good thing is that I don’t want to do anymore research about the audience. The above product research shows where the passionate audience is hanging around.
We can advertise the product on:-
-Facebook -Run Paid ad campaign on targeting Dogs lovers
-Instagram -Run Influencer marketing ads
-Google -google ads targeting “dogs winter jackets”
-YouTube -make a video and put your store link on description
-Qurora -Answer the questions and provide your link there
-Product SEO –Rank your product page on Google
Above method is proven and is one of the simple methods to me. I have achieved great success around this method. What I do is trying to be creative with advertising and I hope to provide an article on creative tips.
If you are struggling with the first sale why don’t you try this? Also your feedback is always welcome.